Buyers’ Must-Have Amenities for 2021: Culture and Experiences
By: LX Collection
If 2020 taught us anything, it’s that home can also be an office, classroom, gym, restaurant, source of entertainment, and more. But after spending so much time cooped up, it’s no surprise residents in luxury buildings would want to outsource some of those activities safely. That’s where amenities come into play. In 2021, developers are finding ways to appeal to a new list of buyer needs inspired by pandemic living. An on-site gym must be a full-on wellness experience, and high-quality entertaining has to be available without ever leaving the building. Here are the amenity trends to expect this year.
Photo Credit: 53 West 53rd
Access to Art
One of the many downsides to living in a pandemic is a lack of in-person exposure to cultural institutions, often a draw for new developments in major metropolitan areas. Expect to see that art inside many residential buildings going forward. The Max, TF Cornerstone’s luxury apartment complex in Hell’s Kitchen, collaborated with karlssonwilker to design a private mural in the building’s courtyard. This isn’t an entirely new orientation—53 West 53 already gives residents deeded memberships to the MoMA, which sits at the bottom of the residences—but the pandemic has only spurred the trend. With this unique perk, home becomes instantly inspiring.
In-House Healthcare
As health and wellness continue to consume more individuals’ minds due to the pandemic, buyers and renters are searching beyond traditional health and fitness offerings such as saunas or gyms. To address this concern, select new residential buildings are looking to entice those on the hunt for a home through partnerships and services that can give immune systems a much-needed boost and guarantee healthcare. For example, when someone buys at Madison House, the tallest residential building in the NoMad neighborhood of NYC, they get a free one-year membership to Sollis Health. This members-only medical concierge service can handle emergencies, checkups, and everything in between. Meanwhile, Miami’s Legacy Hotel & Residences will offer bloodwork and imaging diagnostic testing to uncover any health conditions through its on-site Center for Health + Performance.
Experiential Programming
New residential buildings are all about lifestyle, making options for entertainment key. NoMad’s new 277 Fifth Avenue partnered with LIVunLtd to offer residents on-site CBD yoga, dog-friendly yoga classes, art workshops, interactive puppet shows, and spaces to host things like private cooking instruction. Meanwhile, Tribeca’s 30 Warren has an on-call sommelier, and Broadstone Arden in Orange County, CA, called in a Las Vegas DJ to host a dance party for residents. Unique experiences are the way for competing luxury buildings to stand out from the crowd.
Personalized Pampering
A gym and yoga room will be considered the bare minimum when it comes to in-house wellness offerings. With more people looking to their homes as a respite from the busy, technology-driven world, buildings are going above and beyond to pamper residents this year. Manhattan’s 30 Park Place has a full suite of hotel services, all managed by Four Seasons Hotels and Resorts. That includes access to the Resident Healers Program. An expert healer can create an experience catered to the specific individual, including acupuncture, crystal healing, and more. And Residences by Armani/Casa in Miami has a two-floor amenity deck encompassing an “Armani-approved” spa with indoor and outdoor treatment rooms.
As amenities became more important than ever in 2020, developers took notice. Now, potential buyers can expect full immersion in all their interests and hobbies in the building where they live.
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